The Innovator's Dilemma : The Revolutionary Book That Will Change the Way You Do Business

The Innovator's Dilemma : The Revolutionary Book That Will Change the Way You Do Business

Description

In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.Focusing on disruptive technology, Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.Find out: When it is right not to listen to customers.When to invest in developing lower-performance products that promise lower margins.When to pursue small markets at the expense of seemingly larger and more lucrative ones.Sharp, cogent, and provocative, The Innovator s Dilemma is one of the most talked-about books of our time and one no savvy manager or entrepreneur should be without."


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Details

Author(s)
Clayton M Christensen
Format
Paperback | 286 pages
Dimensions
135 x 203 x 23mm | 249g
Publication date
04 Oct 2011
Publisher
HarperCollins Publishers Inc
Imprint
HarperCollins Publishers
Publication City/Country
New York, NY, United States
Language
English
Edition Statement
Reprint
Illustrations note
Figures; Tables, black and white; Illustrations, black and white
ISBN10
0062060244
ISBN13
9780062060242
Bestsellers rank
8,273